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What are the Benefits of Digital Publishing?

Back in the day, magazine were only in physical form. Popular today are digital magazines in our world that is becoming more and more paperless. Before, when you were waiting in the doctor’s office, riding a plane or any circumstance when you need to wait for something, the glossy magazines kept us from becoming bored. Glossy magazines are slowly becoming obsolete. There are many companies today that have either gone completely digital or has a digital version of their products.

The price of printing has made digital magazines very popular today. If company media is not moved to digital format, then publishers will have difficulty surviving. Expense of paper, printing and distribution is the cause of this and fewer people are spending money on buying magazines. Magazines that people have subscribed to before can now be found in digital format online. These digital magazines cost a lot less for subscription because there are less costs for the publisher.

There are some people today who would rather read paper magazines. There are people, however, who have made digital magazine reading more comfortable by using laptops, tablets, and media friendly cell phones. E-booksare now being offered by major companies today that have also developed their own brand of reader devices.

If we compare digital magazines to glossy ones, we find more benefits and features that readers can find. Technology has allowed more functionality to digital magazines that companies are producing. If you will read a digital magazine today your will find that it is interactive, has many hyperlinks which allow you to read related articles, and some have additional technological components including music, movie clips, audio downloads, animation, and TV commercials. All of these have made people attracted to digital magazines more since they can get more out of their reading experience.

Many magazine publishers today are having difficulty staying in business. Many publishing business, while knowing that digital media is the way to go, find it difficult to convert because of the cost of converting to digital media and how it will affect their company and their sales. Now, these companies are in the process of finding out how the conversion will work and if it will be able to sustain their business. Business do not find it very simple to convert from print to digital media. Conversion involves a lot of factors. The whole magazine design has to be converted to keep its attraction. The digital magazine should be easy to read and easy to navigate and will have the same content as their printed magazines including its ads and popular articles. All this can be done today using software. These tools are user friendly. While print magazines may be losing its popularity, digital magazine are here to stay.

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